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Military Influencers

Military Influencers

Thanks to new data from VA disability law firm Hill & Ponton, we can now see a clearer picture of the growing trend of military influence.

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We live in a country that has almost always portrayed our servicemen in a positive light. In fact, the military is one of the last neutral organizations in America. As a result, most Americans recognize the selfless, patriotic, and sometimes brutal stories shared in veterans galleries and online forums across the country.

Our deep national embarrassment over our treatment of our returning Vietnam veterans 50 years ago has caused the pendulum of public opinion to swing dramatically in the opposite direction. Because of this, veterans today are usually put on pedestals.

Most veterans are proud of their service, and many civilians are grateful for their sacrifice. But even among veterans there is a market model. Individuals who, by force of will, turn their military experience into fame and influence.

From the actress who turned Audie Murphy into the most decorated World War II soldier of all time, to Jennifer Marshall, a post-9/11 Navy SEAL who became an influential film and television star Public Opinion and Military Service. Hand in hand.

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Now, thanks to new data from VA disability law firm Hill & Ponton, we can see a clearer picture of this growing trend of military influence.

They started by ranking the most popular influencers by social media followers, but then analyzed the perception of those accounts by talking to military families, service members and those interested in signing up. They also examined search volume data using SEMrush to see interested military influencers traveling to various US military units. If social media can influence everything from elections to what we eat, it can really influence our military.

According to Hill & Ponton, SEMrush provides data for everything from search engine optimization to social media marketing, meaning they can use it to see which military branches are most searched for online. The map below shows which states in the United States are currently receiving the most online attention in each branch of the military.

Military Influencers

The Space Force conducts more searches than any other military branch. This is likely due to their newness to the information cycle rather than their desire to participate.

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Air Force is also a popular search query, especially in the South. Northern states seem to be more interested in the National Guard, as the Coast Guard is the most in demand among coastal states. It is possible that these searches reflect those most interested in registering, although the exact specifics of these searches are unknown.

Women of the Military was the #1 most popular military podcast in their study. This forum helps share the stories of women who have served and are currently serving in the United States military. He was especially popular with Republicans, General Xers and other women.

The Veterans Café offers a fun and refreshing experience of military life from the perspective of the present and the past, catering to veterans of all genders. Sure, a quarter of all their respondents listened to the podcast, but it was especially popular among millennials and Democrats.

A study by Hill & Ponton concluded that most vets believe military influencers are telling the truth or posting emotional stories about them. Those who have not yet served but are considering enlisting are also identified as having military exposure. Given that the influencer field isn't always seen in a positive light, it's great to see vets holding themselves to high standards online.

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Today, the term "influencer" has become mainstream for the TikTok and Instagram crowd who want to denigrate the popularity of individuals. And often they are right, because the influential space is concentrated by "coaches" and "teachers" of self-help.

However, military influencers today use their popularity for completely different reasons. Rather than seeking fame for popularity's sake, today's military honors the service of its veterans and strives to better understand the social issues that most affect veterans.

Wes O'Donnell is an Army and Air Force veteran and author covering military and technology topics. As a professional speaker, Wes has presented at the US Air Force Academy, Fortune 500, and TEDx, covering topics ranging from data visualization to leadership and perseverance. Opinions of veterans. As a film director, he shot the short film "Memorial Day" in the USA. Chief of Staff Sergeant Ryan Matson has retired from the 7th Army Training Command and U.S. Army Command Public Affairs. Felicia Massa was assigned to the 709th Battalion during the 7th Annual ATC Public Affairs Training at Rose Barracks, Vilseck, Germany on December 3, 2020. (Gertrude Zack / US Army).

Military Influencers

Although the army is far from the official TikTok page, the service is slow, but it is definitely heating up on social media. It's really an invitation to "influencers" to come to Washington, DC to learn how they do what they do.

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For an event that coincides with the Army's 247th birthday next week, the service invited 13 social media influencers to Washington this weekend. While in the capital, they will visit the National Museum of the United States Army, attend an Army birthday party and chat with Sgt. Capt. Michael Greenstone and Staff Sgt. General Daniel Hendrex, Supreme Leader, signed up for training and doctrine.

Teacher sergeant Faiza Evans, who led the project on the individually tailored tour of each influencer, said part of the motivation for the trip was to learn from influential soldiers. As long as the military is on social media, official accounts often don't come close to the number of people who say the TikTok virus may occur.

"We understand and know that people increasingly distrust this institution," Evans told Task & Purpose on Wednesday. “And if the military is an institution for us to build trust, to get support or really get what we're doing there, we're talking about 'People First' — empowering the people we're going to talk about. They. "Army."

Sergeant Lixing Dai checks his smartphone during an evening exercise on January 30, 2020. (Thomas Alvarez/Idaho Army National Guard)

Military Family Influencers

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Voyskovy has been in love with social networks for a long time. As services have expanded their social media presence in the digital age, storage devices remain a challenge. If it wasn't a fake social media administrator or someone posting a tweet on an official military installation page, it was a service member making a joke about sexual harassment or genocide.

Three years ago, TikTok was seen as a threat to national security. In 2019, the military began instructing soldiers not to use TikTok on government-controlled phones, and in December designated it as a cyberthreat because of its ties to the Chinese government. Since then, more and more soldiers have started using TikTok to portray military life. And it has become a very popular platform among young people - people whom the service is trying to recruit.

Military Influencers

CNBC reports that by 2021, 63% of Americans between the ages of 12 and 17 will use TikTok on a weekly basis, compared to 57% of the same population who use Instagram.

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Social media is rapidly evolving with the availability of information at any time, allowing people to break down and share information quickly. The US military welcomes personal websites and social media and respects the right of soldiers to use them as a means of self-expression. (Sergeant Laurissa Hodges / US Army)

But this does not mean that the Pentagon boarded the plane. Evans said TikTok is still not an approved platform and is still not allowed on public phones. In fact, when she was looking for influencers, she said she couldn't even be on TikTok while she was working on finding them. But at least one person invited by the Army is popular on the show -- @infantryguru, a staff sergeant with more than 600,000 followers.

In a video he posted this week, @infantryguru said he was invited to talk about "military brands and social media." In the comments section, he stated that "most" of those invited were "E7 [Grade 1] and below and two Official Three".

@infantryguru What to do when contacted by the Director of Public Affairs' office? #military #miltok #goodnews #makingadifference #DC #SMA #TRADOC #socialmedia #influencers #emergingtopics #honored #army # armybirthday22 ♬ Top Gun Maverick: Top Gun Anthem Trailer

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